Peter has operated in the domain and web services space since the 1990s. He was President of a web services, domain registrar and Fortune1000 operating entity. Peter is the CEO and Founder of ICANN Accredited Registrar, Authentic Web Inc; a platform and service company addressing the needs of enterprises to deploy, innovate on and scale brand registry ecosystems and corporate domain portfolios. The company delivers technology solutions to enterprises seeking to execute innovations on brand and corporate owned domain ecosystems.

Peter became involved in ICANN's new Top Level Domain expansion program in 2011, completing the business plan and new TLD application for CLUB DOMAINS LLC. Upon reveal day in 2012, Peter recognized the tremendous opportunity for digital brand marketers to own and operate a proprietary BRAND REGISTRY in what is becoming an increasingly complex name space ecosystem. These brand spaces will allow brand marketers new capabilities, including control, security, visibility, trust and innovation opportunities to take control of their digital presence and create their own ecosystems that are authoritative and trusted by consumers. We are at the beginning of a multi-year transformation. There is a fascinating future ahead as brand teams build their .BrandIQ, adopt and deploy brand registry use cases as the brand authentic anchor for online engagement where they have complete control and authority. Fun stuff!